MEET THE STAFF

Bob Keyes

Owner

Bob has owned and operated Bio Kinetics Research & Development—baseball's first think tank—since the late 1980s. During that time, he has performed computerized 3D motion analysis for thousands of Major League hitters and pitchers. In 1984, Bob founded MountainWest Baseball Academy. Since its inception, more than 500 MBA alumni have been drafted by Major League organizations, over 5,000 have gone on to play college baseball, and 73 have competed on USA National Teams.

Kavin Keyes

Former professional outfielder in the Seattle Mariners organization, Kavin Keyes brings elite playing experience and a deep understanding of what it takes to perform at the highest levels of the game. Since transitioning into player development, he has worked with athletes across the youth, high school, college, and even professional levels, helping players improve performance through a combination of proven fundamentals and data-driven training methods.

Murph Norris

Shawn "Murph" Norris brings extensive experience developing athletes across the youth, high school, and competitive levels of baseball. Known for his ability to connect with players and teach the game at a high level, Murph has helped athletes improve both their offensive approach and defensive consistency. He specializes in hitting approach, situational awareness, and defensive development, focusing on the details that translate directly to game performance. Murph plays a key role in delivering a structured, repeatable development system, helping athletes understand not just how to train, but how to compete.

Jordan Brown

Jordan spent five years competing at the college level across three different programs, gaining firsthand experience under a wide range of coaching styles and competitive environments. This journey shaped his understanding that effective coaching is not one size fits all, but instead requires adapting to each athlete's personality, learning style, and goals. With an academic background in exercise science, Jordan combines practical playing experience with a deep understanding of human movement and performance. Over the past four years, he has worked under biomechanics expert Bob Keyes, studying the movement patterns of elite Major League hitters and pitchers. During that time, he has contributed to the development of dozens of professional athletes and numerous collegiate players. Recently, Jordan has focused on youth athletes, where he takes pride in making advanced concepts simple and easy to apply. His goal is to help players move better, stay healthy, and build a foundation that lasts.

Kyle Keyes

Kyle has been immersed in high-level baseball development through the Mountain West Baseball Academy system, working with athletes across multiple age groups and competitive levels. Growing up around the game and within one of the most established training environments in the country, Kyle has developed a deep understanding of what it takes to build successful players. His work focuses on skill development, consistency, and translating training into game performance.

Genevieve Inman, M.Ed.

Academic Program Coordinator

Genevieve Inman brings extensive experience in education, including roles as a special education teacher, homeschool educator, microschool administrator, and educational program leader. She holds a Master of Education from California State University, San Bernardino. As Academic Program Coordinator, Genevieve supports Athletic Prep Academy student-athletes by monitoring academic progress, partnering with families, coordinating academic services, and providing the guidance and accountability needed for success both in the classroom and on the field. Her expertise and dedication help ensure every student is equipped to reach their full potential.

Katie Williams

Founder/Program Director

Katie is the founder and Program Director of Athletic Prep Academy, where she leads the vision, structure, and daily operations of the program. She holds a Bachelor of Science in Information Systems and began her career in finance, working with both Merrill Lynch and Goldman Sachs. Her background in systems, organization, and high-performance environments is foundational to the structure of the academy. Since 2011, she has been closely involved in the development of student-athletes, gaining firsthand insight into the challenges families face balancing academics, training, and recruiting. Athletic Prep Academy was built from that experience, with a focus on creating a more structured, efficient, and supportive environment where athletes can maximize both their academic and athletic potential.